We begin by taking a rigorous look at all available data associated with your funnel, specific conversion rates, and the different customer journeys based on lead segments, By looking at your funnel holistically, there is no guessing in terms of what will drive the most impact.
What content is best for driving a mid-funnel lead to bottom of funnel? Are your nurture campaigns being opened? Are your prospects feeling like they are in a batch and blast system or that they are receiving messaging tailored to their specific needs? Based on our initial findings, we test everything to ensure that we don’t just fix the gap in your funnel, but we substantially improve the prospect experience.
Test & Optimize
With a team of B2B marketing operation experts, we are able to take full ownership of the solutions we recommend including implementation and execution. Keep flying the plane while we turbocharge the engines.