We believe that simply understanding your business with granularity is not enough; we need to understand your clients. By analyzing qualitative and quantitative aspects of who they are and how they interact with your business, we can help to dramatic improvements across any aspect of your funnel.
We begin by taking a rigorous look at all available data associated with your funnel, specific conversion rates, and the different customer journeys based on lead segments, By looking at your funnel holistically, there is no guessing in terms of what will drive the most impact.
What content is best for driving a mid-funnel lead to bottom of funnel? Are your nurture campaigns being opened? Are your prospects feeling like they are in a batch and blast system or that they are receiving messaging tailored to their specific needs? Based on our initial findings, we test everything to ensure that we don’t just fix the gap in your funnel, but we substantially improve the prospect experience.